Keywords: Exhibitions, CRM, business start-up
Impact Exhibitions
Market Sector: Exhibition Organisers
Year Started: 2009
People: 5
Working with us since: 2009
It has been great working with a new business like Impact. We have helped them to get up and running with a Customer Relationship Management package, but we’ve also solved their problem of how to keep track of all their exhibition bookings, which previously had to be done using large spreadsheets. A few modifications to the software means they can now have a system that allows them to keep track of all their bookings, prospects and clients. Impact are growing quickly and we have already expanded the system to keep track of the new exhibitions they are launching.
Jo Roberts, Operations Director at Impact said, "With Impact being a new company and involved in some exciting exhibition launches we needed a CRM system which could keep up with the constant changing developments in our first couple of years of trading. Benchmark stepped up to this challenge by working with us on adapting the CRM software to work for us while still maintaining its benefits of being a clear and manageable system.
As a small company and having to take on the project of finding the most suitable system, I was a bit apprehensive; however Benchmark removed all of this apprehension and provided a seamless process from start to finish. We've also been able to spread the cost of the software over two years which, as a new company, makes a big difference to our cash flow.
Help and support is always at hand ensuring the process was stress-free in getting the software to work for us. With the full support of everyone at Benchmark we have managed to build a great CRM system. They continue to listen to us and so, year on year, the CRM can develop with us as our company grows.
The benefit of now having a system with all our data in one place makes our working lives so much easier and means each employee has current information at hand about our customers when they need it."
Joanna Roberts, Impact Exhibitions & Events Ltd