General Overview  

What is Customer Relationship Management?

Customers are the most important part of any business, so managing customers details can be very important, customer relationship management software goes further than just being a database of customers names addresses and phone numbers.

CRM can help your business to generate revenue and enhance customer relationships, by making the most of both qualitative and quantitive information that businesses have access to every day, but which is often overlooked or unused. Not only does it help to convert prospects into new business, it allows you to maximise sales from your existing customers, monitor the sales process and keep abreast of everyday issues.

What is Cream?

Cream ensures that everyone in your business has access to essential information on your customers and prospects, and most importantly, that you are in control of that information. With Cream, we have made usability our main priority, while ensuring it has all the powerful features your organisation needs.

One way we achieved this was by not trying to squeeze too much information onto the screens, while allowing access to more in-depth information at the touch of a button.

We have incorporated keyboard shortcuts and use of function keys extensively, in order to reduce the time wasted switching between the mouse and the keyboard.

The main central screen is record-specific, while the toolbar at the top of the screen relates to the overall system providing access to the diary, checklists maintenance, reporting programs, mail merge, email etc.

As with all our software packages, Cream is available as single user or multi-user versions. The Multi-user version has no restrictions on the number of users, this means it can grow with your business with no extra hidden costs.