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"Business Solutions", The Guardian, Thursday June 26 2003
"Customer relationship management software, often seen as the province of the
larger company, has become more available to the small business channel with
the launch of Benchmark Software’s Cream. This costs £100, plus a monthly
support fee of £10 for a single user, and a five-user version is available for
£250 plus £25 a month support. The product allows for reminders and diary,
customisable fields for individual businesses and everything that would be
expected from a full-blown CRM system."
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