Keywords: CRM; Charity, Modifications; Gift Aid
Vulcan to the Sky
Market Sector: Charity
Year Started: 2001
People: 30+
Working with us since: 2004
The Vulcan Bomber is one of the most iconic and recognisable aircraft in the world. It was one of the RAF's V-Force bombers that helped to maintain peace by providing a nuclear deterrent during the Cold War. It also played a vital role during the Falklands War.
'Vulcan to the Sky' is a charity that, backed by the National Lottery, raised millions to make Vulcan XH558 airworthy again - she is the only Vulcan left and is the star attraction at air displays all over Europe and events like The Goodwood Revival.
Benchmark worked with Felicity Irving, former Bond Girl and extraordinary fundraiser, to develop a Customer Relationship Management system that could keep track of all their supporters and donations. The first task was to integrate a multitude of different spreadsheets and databases, containing tens-of-thousands of records, which were becoming virtually unmanageable.
The software was then configured to keep track of their donations and promotions, plus monitor their Gift Aid details to keep the Inland Revenue happy and maximize their income.
Vulcan XH558 continues to fly but always needs funds. Their latest campaign is to celebrate the 50th Birthday of this flying legend.